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 Post subject: Furniture brand to accelerate into China
PostPosted: 19 Jun 2017, 05:50 
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<P>November 19 to 21, the world's top design event Milan International Furniture Fair for the first time landing in China, in Shanghai Exhibition Center grand development. Together with 56 Italian brands, Milan International Furniture (Shanghai) exhibition for Chinese consumers to show all-round Italian way of life. In this exhibition,outdoor furniture on sale clearance the electricity business platform Jingdong as the only strategic partner on the China line on November 20 and the organizers of the exhibition jointly organized a strategic cooperation media communication for the media and the majority of exhibitors introduced the strategic cooperation between the two sides : The two sides will jointly promote the high quality of the Italian furniture brand and design products into China, for Chinese consumers to provide quality Italian consumer choice. During the exhibition, Jingdong focused on international home design "JDDesign +" project debut,cheap wooden folding garden chairs and in particular launched the theme of "change Apocalypse" design exhibition, focusing on national household consumption changes.</P>
<P>Italian furniture has a long history, heavy cultural connotation and exquisite craftsmanship gives the Italian furniture unique temperament, unique design style to create a fresh Italian furniture soul, which makes the Italian furniture acclaimed, enduring. In recent years, with the Chinese consumers on the Italian furniture brand recognition of the growing, more and more Italian furniture began to enter the Chinese family. "Italy has become China's largest furniture supplier. Consumption upgrade is the Italian furniture brand focused on the Chinese market an important promoter,portable aluminum folding outdoor camping table the Chinese consumers of high quality Italian furniture demand, which means the Italian furniture business opportunities. With the advantage of Jingdong's powerful platform, let more high-quality Italian furniture brands enter China, bringing a richer, high-quality Italian consumer choice for Chinese consumers, "said Roberto Snaidero, president of the Milan International Furniture Fair.</P>
<P>"Let more Chinese consumers have the opportunity to feel the charm of Italian home art, which is Jingdong and Milan International Furniture (Shanghai) exhibition cooperation starting point." Jingdong Group Vice President, Jingdong Mall chief brand officer and chief strategy officer Xiong Qingyun "More than two months ago, the two sides formally reached cooperation, Milan International Furniture Fair for the first time to China, that has chosen Jingdong as a key partner to expand the Chinese market.We believe that Jingdong genuine licensed standards, mass production users, unique Channel advantages, will help the Italian brand more effectively expand the Chinese market, enhance the quality of Chinese consumers consumption.</P>
<P>In the past, subject to material level restrictions, home consumption is more practical, low-key and simple. With the improvement of the living standard of the material, the individual aesthetic demand of the household consumption is gradually highlighted. However, in the growing period of the home industry was facing the master works are constantly copied, fake rampant dilemma. Nowadays, the Chinese people's consumption concept iterative upgrade, consumption patterns have shifted from blind consumption to the quality of goods and meet the spiritual requirements of professional consumption. In the home consumption level, including the Italian brand,ultralight patio furniture manufacturers including international brands are popular, at the same time, China's local design quality is also upgrading and gradually enter the international perspective. In the current Milan International Furniture (Shanghai) exhibition, Jingdong together well-known designer Zhou Chenchen introduced the "change Apocalypse" theme exhibition, focusing on national consumption changes, the depth of the exhibition conveyed the theme: quality Consumer era, focusing on cutting edge trends.</P>

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